In a surprise move just weeks before the upcoming election, Donald Trump is selling a gold watch as part of his newly announced luxury collection. The line, produced by BestWatchesOnEarth LLC, includes both high-end and more affordable models, with prices ranging from $499 to $100,000.
Trump is once again leveraging his name and brand for high-value consumer products as he continues to monetize his public persona like no other presidential candidate in history.
A luxury line of the Trump watches
The highlight of the collection, the Trump Tourbillon Victory, features 18-karat gold and is encrusted with 122 high-quality diamonds. Weighing about 200 grams, the gold alone has a market value of approximately $17,150 based on current prices.
The “Fight Fight Fight” series offers sports watches that combine durability with style, water-resistant up to 200 meters. Available in three versions—stainless steel with a red dial, two-tone gold-plated, and a limited edition all-gold-plated with a black dial—these models start at $499.
The watches are available exclusively through pre-orders on the website. It stresses the absence of any political campaign funding from sales. This distinction is crucial, emphasizing that the purchase is about personal style rather than political endorsement.
However, prospective buyers should note that the images might not precisely reflect the actual item, and no refund options are available following the purchase.
History of branding and business ventures
Since reentering the active political scene nearly two years ago, Trump has continued to generate revenue from a variety of branded products, including NFT INT, LLC, which sells Trump-themed digital NFT “trading cards.”
In addition to the watches, Trump has released a series of other items carrying his name, such as golden sneakers, Trump-branded Bibles, and two books published by a company co-founded by his son, Donald Trump Jr.
Most recently, Trump launched “Trump Coins,” a series of one-ounce .999 percent silver medallions featuring his portrait on one side and the White House with his signature on the reverse. Like the watches, the coins are the product of a licensing deal. Trump advertised the coins in a video recorded at Mar-a-Lago, produced in a similar style to his campaign messages.
Expanding into cryptocurrency
Amid a tight race against Vice President Kamala Harris, Trump also unveiled a new cryptocurrency venture, led by his sons and close friend and fellow real estate mogul Steve Witkoff.
With an array of products spanning from the extravagant to the accessible, Trump’s latest ventures underscore his efforts to connect with both voters and consumers as the election approaches.
